Our Story
Our story begins in 2022 with our CEO Elizabeth Patterson, who at 27 years old, started Wine Family Group. Elizabeth is the first in her family to attend and graduate college with a Bachelor’s degree in Accounting.
The first few major tasks as CEO were to assemble an experienced management team and formulate a business model that promotes and sustains sales growth.
A small management team comprising employees and contractors is now in place and covers all functional areas from land management, farming, winemaking, finance, sales and marketing. A team of 5 managers support Elizabeth and bring many years of experience in agriculture and winemaking. The team’s age range from 28 to 70 years of age. Esteemed wine consultant and guru Clark Smith guides the team in wine science and methodology, and brings his own brand WineSmith into the Group’s brand portfolio.
Our business Model
Modern and Efficient
We are designed to produce ultra-premium wines economically and consistently by controlling all aspects of production and sales. We concentrate our sales efforts on DTC (direct to consumer) sales in three ways; from proprietary retail tasting room sales, by direct online sales and by online sales through third party specialists. Our DTC sales encourage subscription to clubs and our social media efforts are deployed to create and maintain interactive relationships with our consumers to encourage loyalty and repeat business. Sales are also made directly to wholesale and to specialist retailers rather than through the traditional 3 tier system (winery producers sell to interstate distributors who sell to retailers who sell to consumers).
The premium wine sector is defined as wine with bottle prices over $15 and can be sub-divided into ultra-premium with bottle prices between $25 and $50 and luxury with bottle prices over $50. Why is this significant? For 30 years the premium wine sector has grown steadily with growth of 9.7% in 2022. By contrast, in the same year the largest segment of the market termed the industrial sector – wines under $15 sold mainly through grocery – continued a downward trend. Most of our wines are sold with bottle prices between $28 and $80.
It’s about the kids!
There are many injustices but kids are never to blame. We must help those who through no fault of their own require help. We have chosen to assist those charities dedicated to helping children in need. From the day we started our business we have been producing a range of white and red wines that are available for sale under our Little Bit of Love label. To date, wines have already been dedicated to this charitable label that will generate over $200,000 for children in need over a 12-month period. We will continue to repeat this campaign annually.
“I understand how difficult it can be, as a child, to think that no one cares about you, that you are on your own, and to lose hope. I believe that we need to support children at the earliest age possible to help teach them how to love, have compassion, and understand their self-worth. Kids should not have to live in a “survival” mentality, but rather a place of exploration and joy. This is why I dedicate Little Bit of Love to children and those who need some love. I want them to know that there are people who want to see them succeed and be the best version of themselves.”
-Elizabeth, CEO
